11 October, 2015
On Saturday 3rd October, dozens of supporters, individuals and businesses across the country helped fight the stoma stigma by going purple for Colostomy Association Awareness Day.
Over 120,000 people in the UK currently live with a stoma, and for many it can be an isolating and challenging condition. Colostomy Association Awareness Day was created to put a spotlight on the issues that many people living with an Ostomy face each day.
Launched in 2014, CA Awareness Day has grown rapidly this year with individuals from across the country taking part. Independent businesses in Reading went purple by baking purple cakes, dressing in purple and making purple soup.
Olympic rowers trained on the Thames wearing Colostomy Association t-shirts, runners worse purple tutus, the team at Securicare had a dress down day, nurses at Royal Berkshire Hospital held a special cake sale, a bowls tournament was held in Derby and one postman in Crawley did his rounds in a purple wig and outfit.
Speaking about this year’s Colostomy Association Awareness Day, Marketing Communications Officer for the Colostomy Association – Niall Norbury – said: “It is fantastic to see so many people across the country help fight the stigma of having a stoma for this year’s Colostomy Association Awareness Day.
“An ostomy can often be an invisible condition so it is vital that organisations such as the Colostomy Association continue to highlight the challenges that many people with a stoma face.”