Caring for Your Skin: A Guide to the CliniShield Advance Range

01 March, 2026

When you are managing a stoma or dealing with incontinence, your skin is often on the “front line.” Constant exposure to moisture, adhesives, and bodily fluids can lead to redness, soreness, and irritation. This isn’t just uncomfortable; it can affect how well your appliances stick and impact your overall quality of life.

The CliniShield Advance range was developed to function as a “second skin,” providing a barrier that keeps your natural skin healthy, dry, and protected.

A Complete Solution for Skin Health

For years, patients have relied on the CliniShield Advance Barrier Film to guard their skin against adhesives and output.

We are pleased to announce that the range is now complete. CliniMed has introduced two essential new formulations: the CliniShield Advance Protective Barrier Cream, indicated for both continence and stoma care, and the CliniShield Advance 360º Foam & Spray Skin Cleanser, specifically formulated for continence care.

By adding these new options to the original Barrier Film, the CliniShield Advance range now offers a total solution for cleansing, moisturising, and protecting your skin, no matter your specific care needs.

Understanding the Challenge: What is MASD?

You may hear healthcare professionals use the term MASD, which stands for Moisture-Associated Skin Damage. Essentially, this is inflammation or skin “breakdown” caused by being wet for too long. It is often caused by:

• Incontinence: Damage caused by urine or stool.
• Skin Folds: Irritation caused by sweat and friction where skin touches skin.
• Stomas: Redness or sores around a stoma site due to leaks.
• Wounds: Excess fluid from a wound that keeps the surrounding skin too wet.

The CliniShield Advance  range is designed to prevent these issues by creating a breathable, artificial shield over your skin, replacing the natural oils and barriers that may have been stripped away.

The Foundation: CliniShield Advance Barrier Film

Specifically designed for those with a stoma, the CliniShield Advance Barrier Film is your first line of defence. It creates a clear, thin layer on the skin around your stoma (peristomal skin) using user-friendly wipes or sprays.

• Breathable Protection: It keeps irritants out but let’s your skin “breathe,” which is vital for healing.
• Maintains Secure Adhesion: Because the film dries completely clear and non-greasy, it does not affect the adhesive on your ostomy pouch, ensuring the bag sticks securely to your skin while keeping it protected.
• Durable & Water-Resistant: It provides an invisible shield that doesn’t wash away easily, ensuring lasting comfort.

NEW: CliniShield Advance Protective Barrier Cream

The new CliniShield Advance Protective Barrier Cream offers a more hydrating solution for those managing incontinence or general skin dryness. It is designed for your convenience and comes in a 2g sachet, a 28g and a 90g tube.

• 24-Hour Shield: One application can protect the skin for up to a full day, resisting wash-off even during routine cleaning.
• Won’t Block Pads: Many creams “clog” incontinence pads, causing liquid to run off them. This cream is specially formulated, so it does not interfere with the absorbency of your pads.

• Gentle and Safe: It is non-sting, non-greasy, and free from alcohol, fragrances, parabens, and phthalates. It is safe for use on both intact and slightly injured skin to protect and prevent skin breakdown.

NEW: CliniShield Advance 360º Foam & Spray Skin Cleanser

Cleaning delicate skin shouldn’t involve harsh scrubbing. This new no-rinse cleanser makes hygiene simple and painless while effectively removing dried-on bodily fluids.

• Spray at Any Angle: The “360-degree” technology means you can hold the bottle upside down—perfect for reaching difficult areas or for those with limited mobility.
• Cleans and Moisturises: It effectively breaks down waste while restoring hydration to the skin at the same time.
• Reduces Friction: Because it is a non-rinse formula, you don’t need to rub the skin, which significantly reduces the risk of friction damage.
• Skin-Friendly: It is pH balanced and delivered via a non-drip dispenser for a consistent, mess-free application.

Why Choose the Full CliniShield Advance Range?

Managing skin health is about more than just comfort; it’s about confidence. When your skin is healthy, your appliances fit better, you experience less pain, and you can go about your day without worrying about leaks or irritation.

With the addition of the new barrier cream and skin cleanser, the CliniShield Advance  range now offers a specialised, cost-effective solution for stoma care, while also providing targeted support for continence care through the protective barrier cream and the skin cleanser. These products are designed to be effective—the concentrated formulas mean you can use less per application while still receiving maximum protection. By preventing skin breakdown before it starts, the range helps you avoid the extra costs and complications associated with treating intact and injured  skin. Whether you are managing a stoma or dealing with incontinence, the CliniShield Advance range provides results that are gentle on your skin.